Lead Marketing Analyst

Company: Klaviyo Inc.
Location: San Francisco
Posted on: May 18, 2025

Job Description:

The Lead Marketing Analyst will be at the forefront of shaping and driving the success of our integrated marketing strategy. Working directly with segment leads, the Analyst will enhance lead generation performance and contribute to accelerated revenue growth through data-driven insights and optimization.You will be the expert in transforming complex marketing data into clear, actionable insights, coordinating closely with our BI team on backend systems and performing ad-hoc analyses that directly influence key decisions. Your collaboration will extend beyond marketing, working closely with Sales and Go-To-Market teams to inform strategic planning, campaign measurement, and target setting.From developing detailed campaign measurement plans to conducting deep-dive analyses and performance reporting, you'll have a significant role in shaping our strategy every step of the way. This is an exciting opportunity to make an impact at the intersection of data, marketing, and business strategy.How You'll Make a Difference:

• Keeps the team informed on a consistent basis of progress towards larger organizational goals, via clear and concise dashboards and slide deck updates
• Keeps a pulse on metrics, flagging potential performance improvements to the team early and often
• Streamlines Klaviyo's data reporting to reduce inconsistencies and increase accelerate speed to insight
• Puts systems in place to alert the team of significant drops or inconsistencies in performance
• Answers team questions and assists in ad-hoc data pulls for specific campaigns and programs
• Collaborates cross-functionally with integrated marketing, revenue operations and sales to optimize the lead to conversion funnel
• Produces detailed reporting dashboards that will be used to track our performance and impact on overall goals
• Tableau power-user, responsible for building dashboards, and analyzes daily, monthly, weekly, quarterly and annual metrics.
• They will identify trends and statistically significant patterns in the data, and pinpoint where, when and through what channels these trends occur. With the help of relevant stakeholders, they will be able to develop a clear story on why something happened, and predict future trends.Who You Are:
  • Must be able to read and write SQL queries, and tie data across multiple data sources to analyze performance
  • A data storyteller who can connect the dots across various channels to create a holistic picture of the marketing funnel
  • Must have experience with Salesforce (or an equivalent system), sales metrics and campaign reporting in a B2B SAAS environment.
  • Additional knowledge of Heap (product analytics) and Google Analytics is preferred
  • Analytical with a desire to understand the 'why', and not just the 'how'
  • Ability to manage multiple projects
  • Someone who thrives in fast-paced environments
  • Strong cross-functional communication, analytical thinking, understands customer motivations, project management, and demonstrates a proactive approach towards these initiatives.
  • Quick thinker, pulls data on-demand to inform key decision makers
  • Willing and able to adhere to strict deadlines and timely turnaround times
  • A "numbers" person - understands the impact of key performance indicators, over certain periods of time, against Klaviyo's bottom line
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Keywords: Klaviyo Inc., Santa Rosa , Lead Marketing Analyst, Professions , San Francisco, California