Customer First | Integrity | Excellence | Teamwork | Fun!
At Peterson our Vision is to be our customers' first choice. We
put our customers first and continually strengthen our partnerships
through our employee's hard work, ingenuity and determination. Our
85 year history is a reflection of our collective efforts and
We provide a family oriented environment that promotes safety,
personal growth and professional achievement. Critical to our
continued success is hiring and developing exceptional employees.
We are deeply committed to providing an environment necessary to
attract and retain engaged employees who will relentlessly strive
to reach Peterson's strategic goals and vision. We have high
standards for our employees, with good reason. They represent
Peterson, our family, our brand, and our values to customers and
our team members.
We have high expectations and so do you. You are exceptionally
motivated, have outstanding skills, and are looking for more than
just a job. We offer competitive wages, generous benefits, and
promotional opportunities at a family owned and operated business
that really cares about employees. If you want to work side-by-side
with others who are passionate about customer service, consider
joining our team. You can help us write more chapters in our
success story as we move towards celebrating our 100 year
Peterson Cat has a need for an experienced Sales Representative
based at our Santa Rosa, CA location.
This position conducts sales and marketing activities in an
assigned territory. Working under occasional supervision, performs
a wide variety of sales and marketing duties requiring extensive
knowledge of all products for which Peterson is a dealer. Maintains
close liaison and frequent communications with customers and works
to develop new business. Coordinates and cooperates with several
departments to accomplish job.
ESSENTIAL JOB FUNCTIONS
The following reflects management's definition of essential
functions for this job but does not restrict the tasks that may be
assigned. Management may assign or reassign the functions to this
job at any time due to reasonable accommodation or other reasons.
Job functions include the following. Other duties may be
Is responsible for the promoting and selling of heavy
machinery/equipment within an assigned territory.
Is responsible for maintaining and growing Peterson's market
share within an assigned territory.
Organizes day in order to call on as many prospects as
Locates prospects to make face-to-face presentations.
Makes face-to-face customer calls at an average of 4 or more per
Contacts potential customers by telephone when face-to-face call
is not practical.
Calls on all assigned accounts at least once each year.
Presents sales literature and brochures to customers and
Informs customers of new product developments in
Identifies and calls on the decision-maker in customer's
Corresponds with customers in writing as follow-up of contact
Recognizes and develops new prospects in the territory.
Maintains ongoing awareness of any potential customer for
Caterpillar products and/or services within the assigned territory
and immediately responds to the opportunity.
Presents equipment features and benefits to customers in person,
and determine additional information needed to meet the customer's
When appropriate provides written summary that includes the cost
benefits to the customer by purchasing Caterpillar equipment and
the equipment features and benefits compared to similar
Attends bid openings when appropriate to learn results of
certain key projects being bid by customer. Also keeps abreast of
local trade newspapers, Internet sites and other sources for
contract awards within the territory.
Maintains frequent communications with the Product Support Sales
Representative (PSSR) to exchange customer information.
Create when required, pro forma financial analysis of customer
expected returns and financing options.
Is responsible for submitting required territory data to
management in a timely manner (i.e. Lost Sale Reports).
Attend and participates in team strategic sales meetings and
trade organizations. Support marketing activities by attending
Trade Shows, conferences and other marketing events.
Coordinates and attends delivery of each new or used machine
Follows up with customer after sale to ensure machine acceptance
Up to 20% local and regional travel required.
- Operate company or personal vehicle as needed.
Bachelor's Degree from a fully accredited college in Business,
Sales, or Marketing or other closely related field; and a minimum
of four years of directly related experience, preferably in a heavy
industrial environment; or an equivalent combination of education
and work experience. A valid Driver's License with an acceptable
driving record is needed.
Peterson Tractor Co. is committed to equal employment
opportunity and affirmative action. Minorities, females, veterans,
and individuals with disabilities are encouraged to apply. A drug
screen and background check is required.