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Digital Marketing Specialist

Company: Redwood Credit Union
Location: Santa Rosa
Posted on: June 6, 2021

Job Description:

Redwood Credit Union is looking for an experienced Digital Marketing Specialist who will work under moderate supervision, be responsible for executing and deploying marketing campaigns, emails, and landing pages that support The Redwood Group's strategic initiatives. The role requires technical skills including HTML and CSS. Working closely with the Marketing Manager and Senior Digital Marketing Specialist, acts as key digital marketer to establish KPI's and strategy that will ensure the growth of digital marketing efforts and handles other marketing assignments for Redwood Credit Union (RCU) and its subsidiaries.

The Job (the big stuff):

  • Administering email marketing campaigns; testing and analyzing workflow, lead generation, lead nurturing and lead scoring; and identifies tactics for improvement using single send email and marketing automation software.
  • Supporting the creation of email marketing campaigns, including the creation of high quality promotional email designs based on knowledge of responsive design, layout principles, efficient coding and aesthetic design concepts
  • Testing emails and addressing design problems whether they be HTML/CSS or graphics
  • Supporting company website including new landing pages and updating existing web material
  • Establishing, tracking and reporting on standard campaign metrics to optimize marketing campaign efforts.
  • Acting as primary marketing liaison to the Remote Delivery Department for marketing-related online efforts.
  • Driving web, mobile, Online Banking (OLB), and other online platform Marketing efforts and RCU's brand image within those mediums
  • Monitoring search engine rankings and provide reports to department and other internal stakeholders. Also monitoring keywords, terms and competitor activity, on social media sites, industry message boards, and leading search engine sites. Recommending goals for each channel.
  • Acting as a primary project manager/coordinator for promotions and projects. In this role, is responsible for developing and communicating marketing program description plans and executing projects

Required Skills

What's Needed in the Role:

  • Demonstrated knowledge, experience and skills in online marketing and practices including website design and copy, mobile marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), outbound email techniques and practices including HTML experience, responsive design and CSS.
  • Experience with developing video content through production.
  • Deep knowledge of Email Best Practices and CAN-SPAM compliancy considerations.
  • Experience with Cost Per Click (CPC) and Cost Per Action (CPA) models/efforts.
  • Experience with web analytics and campaign management tools such as Google Analytics.
  • Familiar with social media and has working knowledge of the following sites including but not limited to Twitter, LinkedIn, Facebook, Google Places, YouTube, Wikipedia, Content Management Systems and blogs.
  • Experience with SiteFinity CMS preferred.
  • Experience in the interactive agency industry or experience preferred.

Why work for Redwood Credit Union?

  • Local financial institution, providing unparalleled service since 1950
  • Top 5 Healthiest Credit Union in the USA, rated by Glatt Consulting
  • Voted Best Places to Work in the North Bay 15 years in a row
  • Voted Best Company to do Business With in Sonoma County 4 years in a row
  • Located in Santa Rosa: the heart of wine country! (1 hour north of San Francisco)
  • Competitive compensation and fantastic benefits package
  • World-class employee engagement scores

Tell us why you think you are our new Digital Marketing Specialist II!

Required Experience

Education/Experience:

  • A bachelor's degree in related field required
  • 3-5 years of experience
  • Certifications for online and mobile marketing preferred
  • Bilingual/Spanish speaking abilities a plus.

Service ~ Trust ~ People ~ Cooperation

We are an Equal Opportunity Employer

Keywords: Redwood Credit Union, Santa Rosa , Digital Marketing Specialist, Other , Santa Rosa, California

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