Public Relations Coordinator

Company: Jackson Family Wines
Location: Santa Rosa
Posted on: May 3, 2021

Job Description:

Public Relations Coordinator Jackson Family Wines Jackson Family Wines is the family-owned wine company founded in 1982. The Jackson Familys collection of over 40 wineries and vineyards span winegrowing regions across the globe from California, Oregon, France, Italy, Australia, Chile and South Africa. We are seeking a Public Relations Coordinator that will to support the Public Relations Department. This position is located in Santa Rosa, CA and reports to the Public Relations Manager. We are looking for a talented and driven individual who is organized, can multi-task, takes initiative and can work in a faced-paced environment and help deliver strategic results. This role has both administrative and tactical PR responsibilities with career growth opportunities within Jackson Family Wines. Job Responsibilities: Work directly with PR dept. team members to help execute brand PR plansCompile monthly PR reports, quarterly press highlights, and newsletters PR budget tracking, invoice coding, auditing, routing, etc.Media results monitoring and clipping Coordinate submissions to key wine scoring outlets, e.g. Wine Spectator, Robert Parker Wine Advocate, Wine Enthusiast Magazine, Wine & Spirits, etc. Pull samples, coordinate and pack media mailersAssist in coordinating portfolio-wide tastings with wine critics Maintain and update PR initiatives calendar and scoring calendar Work closely with PR team to research and build target media, influencer and bloggers lists Assist in the creation of creative materials Work with marketing teams on events and partnerships Oversee coordination of assigned eventsWork trade, media and consumer tastings and events as needed Coordinate local media visits and appointments for spokespeople Develop itineraries and briefs for spokesperson travel, interviews and speaking opportunitiesOversee meeting coordination for team Manage budgets on assigned brands Maintain all PR databases and folders for assigned portfolios Stay abreast of competitive landscape and uncover new opportunities Keep up to date on editorial calendars, new media outlets, journalists, sommeliers and influencers, as well as trends and pitching opportunities Required Experience & Skills: 1-2 years public relations or related experienceProficiency in Outlook, Excel, PowerPoint, Cision, BurrellesLuce, ZoomAdministrative skills: meeting set up, managing schedules, reporting, budget management, etc. Excellent organizational skills, strong attention to detailExperience with social media platforms: Facebook, Instagram, Twitter, Snapchat, YouTubeCreative aptitudeKnowledge of wine, the industry and distribution network: DTC, 3-tier, etc. Event planning and coordination experience Strong writing, proofreading and editing skillsDemonstrated interpersonal communication and analytical skillsPositive, proactive attitude, takes initiative and follows upIndependent self-starter

Keywords: Jackson Family Wines, Santa Rosa , Public Relations Coordinator, Other , Santa Rosa, California