SantarosaRecruiter Since 2001
the smart solution for Santa Rosa jobs

SEO Manager (21-115)

Company: RevenueWell
Location: Santa Rosa
Posted on: May 3, 2021

Job Description:

WHY WERE LOOKING

Founded in 2010, RevenueWell saw a way to use the latest marketing automation technology to help doctors build better, more connected relationships with their patients and communities. We think its a problem worth solving and thousands of dental practices across the country seem to agree. The company has grown very quickly over the last few years and has added 90+ new employees earlier this year with the acquisition of PBHS. We are now a team of 260+ diverse people who are committed to our mission, super-focused on our product, and fanatical about helping each other and our customers succeed.  

To support our continued growth, we are looking for a talented SEO Manager who will be responsible for leading two of our core SEO teams and assisting the SEO Director with internal projects. The Manager will play a key role in shaping SEO Strategy and ensuring a holistic and best practice approach for our growing business.

The successful candidate will have hands-on SEO and management experience, is a natural mentor for a growing team, can thrive in sometimes ambiguous situations, and instinctively applies structure and process to improve workflows. 

 

WHAT YOULL DO

Youll develop and drive strategy for our largest clients, and will be responsible for building and nurturing relationships, owning strategic SEO roadmaps, and employing SEO tactics that drive campaign success for our clients.

  • Manage and participate in implementation of SEO tactics that are data-driven and to be measured against business goals: organic growth, return visitors, time on site, # of pages viewed, acquisition and engagement, and conversion related KPIs.
  • Lead SEO audits of our client websites, present findings and recommendations to team leads and cross-functional teams.
  • Oversee ongoing maintenance and monitoring of backlink profile; develop, execute, and manage link building strategy.
  • Research the latest industry updates, SEO trends, Google algorithm changes, and best practices to inform how you prioritize your SEO recommendations.
  • Monitor and administer all web analytics dashboards and key reporting tools; provide regular reports showing site traffic and make recommendations to strengthen user experience.
  • Oversee ongoing conversion rate optimization and metatag maintenance & improvement
  • Lead the ongoing SEO content and optimization efforts to identify new opportunities and optimize existing content to maximize ranking for strategic keywords.
  • Work cross-functionally to improve platform search-friendliness alongside day-to-day content and front-end optimization work. 
  • Partner with teams across channels to develop category strategies against dental industry and specialty markets; derive and deliver tangible business value from this holistic approach.

Team Management

  • Oversee team of approximately 15 SEO Analysts and Leads and provide day-to-day guidance.
  • Prioritize and execute against cohesive but scalable SEO strategy and department & company goals.
  • Provide training and guidance to team to ensure best practices that promote successful outcomes are being employed.
  • Offer support as needed with SEO strategy, keyword sales support, creating SEO briefs, providing SEO reviews of content, etc.
  • Conduct weekly 1:1 meetings with direct reports and participate in team lead meetings.
  • Oversee the accountability and performance for the Advanced and Elie teams.
  • Provide real-time, effective performance feedback to team members (positive and constructive) and write & deliver annual performance evaluations.
  • Inspire and motivate team
  • Lead by example in all things and be above reproach in professionalism, attitude, and integrity.

 

WHAT YOU NEED

Essential Business Experience and Technical Skills

Applicants must currently reside in CA, NY, WA, GA, IL, OK, MT, or IN. Remote/work from home in these states okay.

Experience/Education

  • 4-year college degree or equivalent preferred
  • 3 5 years technical SEO experience
  • Dental and/or medical industry experience helpful
  • Previous experience leading and mentoring high performing teams

 

Knowledge, Skills, Abilities

  • Ability to effectively prioritize & drive business outcomes through SEO, particularly in a large, multi-faceted and fast-paced environment.
  • Exceptional critical and strategic thinking skills
  • Polished communication skills and ability to drive a conversation with leadership.
  • Ability to measure the effectiveness of strategy (rankings, traffic, conversions) and make decisions based on data.
  • Expertise of Searchlight, Deepcrawl, SEMrush, Google Search Console, Ahrefs, Screaming Frog, Google Tag Manager, PageSpeed Analysis, link analysis.
  • Expert knowledge of technical SEO, proven ability to stay abreast of current standards, and willingness to perform regular technical audits.
  • Ability to take in data, business objectives, and context to provide actionable, impactful SEO recommendations across multiple brands.
  • Strong knowledge of HTML (including accessibility, OG metatags, structured data), CSS, XML and JSON sitemaps, and page optimization techniques and technologies.
  • Demonstrated ability to lead and coach high performing teams

Bonus Points

  • Experience with HTML, CSS & JavaScript coding, and other web programming skills
  • Experience working with Adobe Analytics, Adobe Experience Manager
  • Prior experience launching and/or growing new brands/sites/products with SEO
  • Prior experience working closely with an SEO agency to expand upon your individual SEO efforts and impact Experience in dental and medical industries.

 

WHATS IN IT FOR YOU

  • Friendly work environment where hustle goes a long way and work is enjoyable and meaningful
  • The ability to work with some amazing RevenueWellers (co-workers)
  • Medical, dental, vision benefits
  • Health Savings Account (HSA)
  • Employee Assistance Program (EAP)
  • 401k with company matching (no waiting period)
  • 3 weeks vacation to start
  • Company paid Short-term and Long-term disability
  • Company paid Life benefit with AD&D
  • Endless supply of fruit, coffee, and other goodies (once back in the office)
  • A great place to grow your career

 

RevenueWell is an Equal Opportunity Employer of minorities, females, protected veterans, and individuals with disabilities. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

 

We do not accept candidate submissions from search firms or staffing agencies.

Powered by JazzHR

Keywords: RevenueWell, Santa Rosa , SEO Manager (21-115), Other , Santa Rosa, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Santa Rosa RSS job feeds