Head of Growth Marketing

Company: Aonic
Location: San Francisco
Posted on: June 28, 2025

Job Description:

Location: 5 days on-site in the heart of San FranciscoReports to: CEO About Aonic (www.aoniclife.com) Aonic is developing the world's most advanced platform for functional nutrition to make healthy living achievable & enjoyable for millions of Americans and launching three category-defining products: Aonic Revive - a Magnesium & Electrolytes powered Hydration drink made with real fruit juice, Aonic Fuel - a premium and delicious protein drink with 38-50 grams of clean, complete protein, and lastly Aonic Complete - a revolutionary, all-in-one, grab & go supplement solution. Your Mission Own and scale Aonic’s entire performance?driven growth engine, heavily powered by AI - everything from the first paid impression to the 100th repeat purchase. You will architect the strategy, build the systems, and lead the team that turns Aonic into the benchmark for D2C excellence. Responsibilities Growth Strategy & LeadershipDefine the holistic, channel?agnostic growth roadmap; set aggressive acquisition, retention, and LTV targets; manage multi?million?dollar budgets with full P&L accountability. AI-Powered Performance AdvertisingPlan, launch, and optimize campaigns across Meta, Google, TikTok, and emerging ad networks using the latest AI solutions. Continuously iterate creative and funnel structure to hit CAC and ROAS goals. Lifecycle & Retention MarketingBuild and refine high?impact flows for email, SMS, and push - not just blasts. Leverage segmentation, dynamic content, and predictive modeling to drive repeat revenue. Data & Analytics InfrastructureOwn pixel/server?side tracking, attribution modeling, and automated dashboards. Ensure every decision - creative, bid, or cadence - is grounded in clean data. Conversion Rate OptimizationLead rapid A/B and multivariate testing on landing pages, PDPs, and checkouts. Marry quantitative insights with compelling UX/UI to lift CVR and AOV. SEO & Content HubDevelop our blog and evergreen content strategy, building authority around hydration, protein, and longevity. Drive sustained, high?intent organic traffic. Affiliate & Partnership MarketingSelect the right platform, build the program from scratch, recruit high?quality affiliates/publishers, and manage payouts & compliance. Marketplace GrowthOwn Aonic’s presence on Amazon, Walmart, Thrive Market, and other e?commerce channels - optimizing listings, ads, and promotions for share of shelf and incremental revenue. Team Building & CollaborationRecruit and mentor a cross?functional team (media buyers, lifecycle specialists, CRO experts, analysts). Partner tightly with Creative, Product, Ops, and the separate Social/Influencer team so every customer touchpoint feels seamless. Your Impact - Help Aonic to launch its innovative products successfully to market and scale then with record-breaking speed. - Achieve best?in?class LTV/CAC ratios while sustaining rapid topline growth. - Establish a gold?standard analytics stack that lets anyone see the exact ROI of each dollar spent. What You Bring - 6 years in performance or growth marketing at high?velocity D2C, CPG, or wellness brands; 4 years leading a team. - Deep channel expertise in Meta Ads Manager, Google Ads (incl. P?Max), TikTok Ads, Klaviyo/Retention platforms, GA4/Mode/Looker, and CRO tools. - Proven track record of successfully scaling revenue of a CPG brand to $50M per year. - Strong analytical acumen - comfortable debating attribution models, SQL queries, and incrementality tests. - Experience launching and growing on Amazon Seller Central and retail media networks. - Leadership style that mixes high standards with high empathy; you hire A?players, coach them, and and clear the way for their success. - Experience in building AI-powered, highly automated performance marketing solutions. - Startup mentality: bias to action, comfort with ambiguity, and passion for building from a blank slate. Why You’ll Love Working Here AutonomyYou own the growth P&L and will see the direct line between your initiatives and company valuation. Category?Defining ProductsWork on genuinely innovative formulas consumers love - and feel the feedback loop of real health impact. GrowthAs we scale, so will your responsibilities. You’ll be the driving force behind our D2C growth initiatives. Onsite collaborationWork in a room with a highly driven, entrepreneurial team that values creativity, passion, and collaboration. Comprehensive health planCompetitive medical, and vision packages, together with 401k matching. Work hard and rest wellUnlimited paid-time-off (PTO) every year plus federal holidays off. Vibrant and world-class teamOur focus is on building a top-notch team to best service our customers; join this early team that is just getting started in building towards a massive vision. Competitive cash & equity compensationCompelling cash combination to reward the hard work you put into Aonic, complemented by an attractive stock option plan so that you can benefit from Aonic’s success. Cash compensation for this role is $180-220k. PI67854f9ca67a-37156-37975786

Keywords: Aonic, Santa Rosa , Head of Growth Marketing, IT / Software / Systems , San Francisco, California