General Manager, LATAM

Company: LVMH Group
Location: San Francisco
Posted on: June 1, 2025

Job Description:

This role is accountable for the full P&L and overall performance of the LATAM market. You'll set the strategic direction, lead a cross-functional team, and champion Benefit's disruptive DNA across every retail touchpoint. The ideal candidate is a proven leader with entrepreneurial grit, deep market experience, and the ability to translate vision into action.What You'll Do:Strategic Leadership

• Develop and execute a market strategy that balances short-term performance with long-term brand equity and sustainable growth.
• Serve as the strategic bridge between San Francisco HQ and the LATAM market-adapting global priorities to meet local business realities.
• Identify and activate high-impact growth opportunities across channels, partners, and categories.Commercial Excellence & P&L Ownership
  • Lead the LATAM business with full P&L accountability-driving sales, managing margins, and protecting profitability.
  • Optimize pricing, trade terms, and promotional levers in partnership with retail partners and internal stakeholders.
  • Allocate capital and headcount strategically to maximize return on investment and business impact.
  • Leverage deep LATAM market knowledge to shape decisions, challenge assumptions, and stay ahead of emerging trends.
  • Build and maintain influential relationships with key retail partners and other industry stakeholders.
  • Drive brand visibility through strong media presence, digital engagement, and influencer alignment.Qualifications:
    • Validated General Manager experience in a similarly scaled or entrepreneurial consumer brand (beauty, fashion, lifestyle highly preferred).
    • Proven market knowledge of LATAM beauty and retail landscape, including key players, trends, and consumer behaviors.
    • BA Degree or equivalent required; MBA or advanced business education a plus.
    • Demonstrated strategic leadership with the ability to set direction and inspire high-performing teams.
    • Proven commercial acumen and success in managing and growing a profitable P&L.
    • Experience with Microsoft Office (Excel, PowerPoint, Word); experience with financial systems, CRM, and retail analytics platforms a plus.Schedule:
      • Hybrid - requires onsite presence weeklyThe target salary range for this position in California is $235,000 - $285,000 annually. The actual salary offered is based on market location and will depend on a variety of factors, which may include, as applicable, years of relevant experience; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. This position is eligible to earn an annual bonus. This position is also eligible for the following benefits, including but not limited to: comprehensive health, dental and vision plans; a 401(k) plan with employer matching, various paid time off programs; employee discounts/perks; life insurance; disability insurance; flexible spending accounts.Benefit Cosmetics was founded in 1976 by twins Jean & Jane Ford in San Francisco in a quest to shake up the status quo and redefine beauty as whatever makes you feel good.
        Since then, Benefit has served up innovative, uncomplicated beauty products & services...always with a fun, creative twist. Our iconic product packaging, whimsical names, and the irreverent spirit behind everything we do are an invitation to embrace the joy in beauty.
        As the first brand to bring brow waxing out of the backroom and into the window of our boutiques, we made brows our obsession and eventually became the #1 brow brand worldwide*.
        The relentlessly innovative, never-say-never spirit of our founders is why today, Benefit has reached prestige powerhouse status, operating in 50+ countries with 3,200+ locations worldwide and growing. So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back.*Based on estimated total global prestige brow product retail sales January - December 2023Crafting Dreams Starts With YoursAt LVMH, people make the difference in the art of crafting dreams.Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.Join us at LVMH, where your talent is at the heart of our collective successes.
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Keywords: LVMH Group, Santa Rosa , General Manager, LATAM, Executive , San Francisco, California