Associate Director, Global Market Analytics & Business Intelligence
Company: AbbVie, Inc.
Posted on: February 22, 2021
- Lake County, United States of America
- 2008269 Job Description About AbbVie
AbbVie's mission is to discover and deliver innovative medicines
that solve serious health issues today and address the medical
challenges of tomorrow. We strive to have a remarkable impact on
people's lives across several key therapeutic areas: immunology,
oncology, neuroscience, eye care, virology, women's health and
gastroenterology, in addition to products and services across its
Allergan Aesthetics portfolio. For more information about AbbVie,
please visit us at www.abbvie.com . Follow @abbvie on Twitter ,
Facebook , Instagram , YouTube and LinkedIn .
The Associate Director, Global Market Analytics and Business
Intelligence (GMABI) is responsible for helping internal
partners/stakeholders make informed strategic and operational
decisions for the Immunology group. She/he will lead Business
Intelligence to facilitate and develop actionable recommendations
based on market insights that address key business needs and
objectivesKey responsibilities include independently leading
Business Intelligence planning, implementation, communication of
results, and alignment of brand strategies and plans. The Associate
Director will be responsible for managing all aspects of Business
Intelligence including initiation of the RFP process, Vendor
Selection, Study Design, Contract Execution, Budget Management, and
providing direction on the Scope of Services to be provided by such
resources.The Associate Director will independently lead all
aspects of project planning, such as coordination, setting time
lines, scheduling participant meetings, shaping conclusions and
recommendations, presenting interim and final results, and
communicating all project progress/initiatives to Brand Teams,
Senior Management, and/or Vendors, where appropriate.Key
- Serve as the GMABI lead for Immunology, becoming a trusted
partner to Global, Area and Affiliate leadership, guiding brand
strategy and advising on key initiatives based on knowledge of the
business and market through data and analytics capabilities.
- Enable and demonstrate leadership on the cross-functional
business teams, Global Brand Team (GBT), Area Brand Teams and IBT
(Affiliate Brand Teams) to make better and more rapid business
decisions by framing & prioritizing critical brand questions.
- Develop and maintain working relationships with Area and Key
Affiliate contacts to co-create and execute plans, eliminate
redundancies and ensure consistency of our market
- Proactively identify new data sources and analytics
opportunities to ensure that GBT decision-making is based on the
most current, objective and comprehensive insights.
- Play a leading role in the continuous brand planning process
based on a deep understanding of the market drivers, patient
journey, competition and positioning highlighting opportunities to
enhance patient and HCP (Health Care Professional) experience and
plans to address leverage points & gaps.
- Lead commercial competitive intelligence to help AbbVie
anticipate competitor strategies and achieve market leadership.
Participate in developing Key Performance Indicators (KPIs) for the
brands and measuring performance on a monthly and quarterly
- Provide insights to both current dynamics and future market
evolution over the next 3-5 years to guide GBT in the development
of successful strategies to maximize both the brand and the market.
Identify and utilize reasonable data sources & analytics approaches
to measure and evaluate the effectiveness of our core strategies
and key initiatives.
- Lead and participate in initiatives to improve the GMABI
insights and analytics capabilities.
- Ensure all GMABI activities are conducted on time, within
budget, and in accordance with financial and ethical compliance
- BA or BS degree required. Advanced degree (e.g. MBA or MA)
preferred. Degree concentration in marketing research, marketing or
social sciences. Statistical knowledge is a plus.
- Minimum of 3-5 years of experience in Marketing Analytics and
Business Intelligence, including a strong working knowledge of key
data sources and analytics approaches to gaining insights in
pharmaceuticals or healthcare at the global and country level.
Experience developing and executing primary market research plans
and global marketing analytics. Experience analyzing and drawing
insights from quantitative and secondary data sets
- Global pharmaceutical or healthcare industry experience,
Immunology experience is a plus
- Excellent strategic thinking and thought leadership with strong
story telling capabilities
- Possess a strong understanding of ex-US secondary data and
syndicated sources and their strength and weaknesses.--
- Analytical reasoning abilities, intellectual curiosity, strong
business acumen, and creativity in problem solving, including
developing and testing simple hypotheses using available data
including market dynamics (share and total volume) trends in
- Experience influencing cross-functional, global and affiliate
- Ability to interact effectively with/present to (verbally and
in writing) all levels of the organization--
- Ability to be agile & nimble to changing business conditions,
strong collaboration and teamwork across functional groups to
contribute to a productive work culture. Lead strategically and
create trust and respect within the department
Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive
hours in an 8 hour day)
Yes, 10 % of the Time
Job Level Code
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse
backgrounds to develop new and innovative solutions for patients.
As an equal opportunity employer we do not discriminate on the
basis of race, color, religion, national origin, age, sex
(including pregnancy), physical or mental disability, medical
condition, genetic information gender identity or expression,
sexual orientation, marital status, protected veteran status, or
any other legally protected characteristic.
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Keywords: AbbVie, Inc., Santa Rosa , Associate Director, Global Market Analytics & Business Intelligence, Executive , Clearlake, California
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