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National Accounts Manager

Company: SquarePeg
Location: Santa Rosa
Posted on: November 13, 2020

Job Description:

OVERVIEW The National Accounts Manager develops and implements sales strategies, tactics, and marketing plans for all Freixenet portfolio brands in assigned on-premise national accounts. Monitors and communicates progress of execution of customer programming, promotions, and pricing strategies to ensure attainment of goals and objectives. Works directly with senior management to develop strategies for program presentations and with regional sales managers to execute account specific sales and marketing plans. Role: National Accounts Manager Type: Full-time Location: Sonoma, CA TO APPLY: Please complete your candidate profile by answering the assessments provided by SquarePeg ( ESSENTIAL DUTIES AND RESPONSIBILITIES: Customer Management Responsible for overall account direction (nationally and regional) by assuming a leadership role for communication, collaboration and coordination of account channel resources. Act as an On-Premise Channel expert and resource. Responsible for HQ calls within assigned accounts, as well as, Regional/franchisee coverage buying calls throughout the country. The position collaborates with respective territory managers: Divisional, Regional and Area managers on programming, pricing and execution for those regional calls. In collaboration with marketing, review data relevant to account/market/channel to convert insights to actions for key customer presentations. Develops national customer plans and presentations; assumes ownership of attaining all relevant goals. Partners with Division Directors to make sure the plans and tools are in place to deliver brand growth. Planning and Analysis Leads/facilitates bi-annual account performance/planning reviews with assigned accounts that scorecard past performance (volume, compliance, performance evaluation) and incorporate Forward Planning sessions (ideally twelve month lead time) Positions Freixenet to be supplier of choice by identifying customized marketing initiatives that enhances both Freixenet brand strategy and Customer profitability target Engages Regional Managers in execution and compliance of national/regional customer programs Directs analyst regarding establishing programming metrics, completing post-program analysis, and providing support documents for customer meetings. Conducts national customer performance reviews in accordance with customer planning. Monitors and measures account level performance for key national and regional customers within assigned geography. Works with Division Director to develop gap closure measures. Conducts annual channel and customer business review with On-Premise leadership team and other key stakeholders to determine account selection criteria and matrix position. Identifies market execution opportunities and communicates performance against objectives High Impact Communication Maintains communication link with key distributor On Premise personnel regarding account programming, account compliance gaps, marketing strategy, and pertinent pricing issues. Coordinates and plans ongoing distributor performance reviews with On Premise leadership in the distributor. Provides feedback to Customer Marketing, Division and Brand leadership regarding plan programming and competitive intelligence Coordinates communications of adjustments to plan based on performance and success within assigned Customer(s)/Channel(s). Provides monthly account update and depletion recap report with commentary for plus/minus depletion variance (versus prior year) including buying patterns, and competitive intelligence. Provides bi-annual customer overview for brand teams. OTHER RESPONSIBILITIES Participate in industry and consumer events, seminars, and shows as necessary. Ensure that the FX/GF culture is consistently supported in all business and employee interactions, which includes both ethical and legal aspects, complying with federal and state laws and FX/GF company policies and procedures. At least monthly creates new ways to improve job performance. QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience Bachelor's degree in Business or related area, or equivalent years working experience in related area in lieu of degree required. Minimum of five to seven years experience within the beverage or CPG industry, or 13+ years of relevant experience. Demonstrated ability to create, control, and maintain financial and/or business analyses, including budgets. Demonstrate experience designing, developing, and implementing market plans that achieve sales growth. Excellent strategic and tactical skills; demonstrated ability to implement and adapt national programs to the field. Current knowledge of the market, distributors and buyers in that area. Team player: Able to put the needs of the overall Freixenet business above the specific needs of the territory or team. Seeks out opportunities to collaborate with leaders in other channels and territories. Keeps relevant parties informed of activity and seeks similar behavior from the area team. Strong interpersonal skills; demonstrated ability to develop and maintain effective working relationships with all members of extended brand teams. Positive Attitude with Business Growth mindset. Advanced ability with Microsoft Office (Word, Excel, and PowerPoint). Experience and demonstrated ability with Diver, AC Nielsen &/or Trade Pulse. Must have a valid drivers license. Ability and willingness to travel 50% of the time, including some weekends Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand, walk, sit, talk and hear. The employee frequently is required to taste and smell, use hands to finger, handle or feel and reach with hands and arms. The employee is occasionally required to stoop, kneel, crouch, and crawl. Must be able to lift up to 50 lbs.

Keywords: SquarePeg, Santa Rosa , National Accounts Manager, Executive , Santa Rosa, California

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