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Global Marketing Lead, NPI Launch Program

Company: Keysight Technologies
Location: Santa Rosa
Posted on: April 16, 2019

Job Description:

Job Description

Global Marketing Lead, NPI Launch Program
Keysight Product and Solutions Marketing is a dynamic team of professionals responsible for creating market positioning and go-to-market strategy for Keysight products and solutions, with the objectives of increasing overall awareness and driving demand through digital and physical channels. You are part of a team of expert product marketers, integrated marketing managers, digital channel managers, and marketing automation experts. Colloborating cross-functionally with product management, global brand, and field marketing teams, the team implement world-class strategies for broad-based marketing impact and market development.
In your mind, the word 'launch' is synonymous with success. As a marketing launch program manager, you know that getting to launch day requires a meticulously crafted plan, exquisite attention to detail, and careful coordination across multiple teams. And in a fast-moving company, you know the next launch plan needs to be underway before the current plan achieves liftoff.
The Global Marketing Lead, NPI Launch Program is a full-time marketing leadership position reporting directly to the Sr. Director of product and solutions marketing. You are the focal point for the successful launch of new hardware, software, and services for the company. You are an insatiably curious, detail-oriented marketing leader with strong strategic program management skills. You must have experience concurrently managing multiple projects, driving marketing planning and go-to-market strategy, and leading launch planning and execution with outbound marketing teams, product management, and executives. You have exceptional communications skills, and you are comfortable switching from strategic planning to tactical execution as needed.
Responsibilities: NPI Program Overall:
- Collaborate cross-functionally with product management leadership in each division to build and maintain a master NPI roadmap, tracking all NPIs company-wide
- Publish monthly NPI launch calendar for CMO and senior business leaders
- Brief sales leadership quarterly on upcoming product launches
- Identify opportunities to maximize NPI impact at global events
- Review, maintain, and optimize NPI program strategy
For each NPI:
- Facilitate NPI classification between product management and marketing leaders
- Develop a strategic marketing launch and GTM plan; inclusive of the target deliverables and deadlines required to ensure a successful launch and post-launch GTM campaign.
- Engage with product marketing and partner with operating managers to ensure timely delivery against plan.
- Engage and align outbound plan with sales enablement and product management
- Drive NPI awareness and alignment with global field marketing teams and global partner team
- Identify opportunities for insertion into global marketing campaigns
- Capture, report, and summarize Launch KPIs

Job Qualifications

High-tech engineering technologies excite you. These are the technologies used to design the future, and you can't wait to unveil them to the world. You enjoy leading cross-functional teams and creating world-class product launch strategies and go-to-market campaigns. You juggle multiple simultaneous projects with ease, and you don't break a sweat when roadmaps change. You take pride in making lists and keeping track of details, but you also always have a one-page summary on hand.
- 7+ years of experience in product marketing or new product introduction role
- Ability to work independently as well as lead cross-functional teams
- Experience working with hardware and software engineering groups
- Strong ability to build relationships and operate in matrix environments
- Highly effective communications skills, including team and executive communications
- Strong presentation skills, capable of adapting to engage at all levels of the organization
- Self-motivated individual that can thrive in a rapidly changing environment
- In-depth experience with program or project management
- Outbound go-to-market and launch planning experience preferred
- Exceptional attention to detail
- Bachelor's Degree in Engineering, Marketing or related; MBA highly preferred
Preferred locations are near a Major Keysight location, but will consider alternate locations in US, based on candidate credentials.

Job Function

___________________________________________________________________________________
Privacy Statement
***Keysight is an Equal Opportunity Employer.***

Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
Candidates can be considered to work from the following locations:
Americas : United States : Arizona : Tempe -- Americas : United States : California : Anaheim -- Americas : United States : California : Calabasas -- Americas : United States : California : El Segundo -- Americas : United States : California : Irvine (Voscal) -- Americas : United States : California : Roseville -- Americas : United States : California : San Diego -- Americas : United States : California : Santa Clara -- Americas : United States : California : Santa Rosa -- Americas : United States : California : Westlake Village -- Americas : United States : Colorado : Colorado Springs -- Americas : United States : Colorado : Englewood -- Americas : United States : Colorado : Englewood -- Americas : United States : Colorado : Loveland -- Americas : United States : Florida : Boca Raton -- Americas : United States : Florida : Orlando -- Americas : United States : Georgia : Alpharetta -- Americas : United States : Georgia : Atlanta -- Americas : United States : Illinois : Arlington Heights -- Americas : United States : Illinois : Schaumburg -- Americas : United States : Iowa : Elk Horn -- Americas : United States : Maryland : Columbia -- Americas : United States : Massachusetts : Andover -- Americas : United States : Michigan : Detroit -- Americas : United States : Michigan : Novi -- Americas : United States : New Hampshire : Nashua -- Americas : United States : New Jersey : Budd Lake -- Americas : United States : New Mexico : Albuquerque -- Americas : United States : New York : Cold Springs -- Americas : United States : New York : Pittsford -- Americas : United States : New York : Rochester -- Americas : United States : New York : Utica -- Americas : United States : North Carolina : Apex -- Americas : United States : North Carolina : Morrisville -- Americas : United States : Ohio : Mentor -- Americas : United States : Oregon : Beaverton -- Americas : United States : Oregon : Lake Oswego -- Americas : United States : Pennsylvania : Bethlehem -- Americas : United States : Pennsylvania : Philadelphia -- Americas : United States : Puerto Rico : San Juan -- Americas : United States : Texas : Austin -- Americas : United States : Texas : Dallas -- Americas : United States : Texas : Plano -- Americas : United States : Texas : Richardson -- Americas : United States : Utah : Salt Lake City -- Americas : United States : Virginia : Chantilly -- Americas : United States : Washington : Everett -- Americas : United States : Washington : Pleasanton
Job ID : 33131

Keywords: Keysight Technologies, Santa Rosa , Global Marketing Lead, NPI Launch Program, Advertising , Santa Rosa, California

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