Software Marketing Engineer
Company: Keysight Technologies
Location: Santa Rosa
Posted on: March 11, 2019
Join the Keysight Software Marketing Team as an Software Marketing Engineer. This position requires a unique combination of technical, business, and verbal/written communication skills. We want someone who understands the fundamentals of electrical & computer engineering, enjoys writing, and is interested in the world of marketing.
Roles & Responsibilities:
- Create marketing content to support Keysight's software programs. This includes writing application notes, datasheets, product overview presentations, whitepapers, case studies, solution briefs, customer testimonials, and technical articles.
- Work with product managers to understand the technical capabilities of new products to effectively market software products and solutions to customers.
- Produce technical demo and product overview videos to explain and promote software products and solutions.
- Work with the demand generation and lead generation teams to create the optimal programs to drive leads for Keysight's software business.
- Strategize, develop, and execute a multi-year marketing plan for software launches, partnering with product management, product marketing, field marketing, ISTs (business units), corporate marketing, and sales.
- Promote Keysight software online through a solid understanding of marketing fundamentals, advertising, understanding of keywords and Search Engine Optimization (SEO), and other key digital marketing concepts.
- A Bachelor's degree in Electrical Engineering, computer engineering, computer science, or related discipline.
- Good overall GPA.
- Excellent command of the English language both written and oral (any other language is a plus).
- Experience using Keysight software is a plus.
- Technical understanding of software for test & measurement.
- World-class communicator, story-teller, and creative thinker.
- Ability to simplify complex technical topics into broadly-approachable stories suitable for consumption by both technical and non-technical audiences.
- Some travel (domestic and international) may be required.
Keysight will not sponsor work authorization for this position. Keysight is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to disability, protected veteran status or any other protected categories under all applicable laws.
Visa sponsorship is not available for this position.
***Keysight is an Equal Opportunity Employer.***
Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
Candidates can be considered to work from the following locations:
Americas : United States : California : Santa Rosa
Job ID : 32330
Keywords: Keysight Technologies, Santa Rosa , Software Marketing Engineer, Advertising , Santa Rosa, California
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