Digital Media Strategist
Company: The Press Democrat
Location: Santa Rosa
Posted on: February 20, 2021
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Job Description:
Digital Media Strategist The Digital Media Strategist is an
expert in the digital advertising ecosystem, fully understanding
the role of different digital media platforms and how they can be
best used to affect an advertiser's business. Working closely with
our advertising sales staff and digital ad operations department,
the Digital Media Strategist learns of the client's KPIs and
objectives, and creates a campaign that uses our available
solutions to achieve the desired results. During the campaign, the
Digital Media Strategist monitors the campaign, optimizes it if
necessary, and reports on the efficacy. As well, they will assist
in creating sales collateral and presentations for all digital
advertising products and perform other duties as needed. Essential
job functions include, but are not limited to the following:
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Keywords: The Press Democrat, Santa Rosa , Digital Media Strategist, Advertising , Santa Rosa, California
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